| Corporate name | MORITAEN Co., Ltd. |
|---|---|
| Representative Director | Haruhide Morita |
| Executive Director | Hideki Morita |
| Address | 37 Tono Horiguchi, Joyo City, Kyoto, Japan 640-0111 |
| TEL | 0774-52-1276 |
| FAX | 0774-52-1255 |
| Hours open | Monday to Friday: 8:30 a.m. - 6:00 p.m. |
| Holidays | Saturday, Sunday, and public holidays |
| Foundation | March 2, 1993 |
| Description of Business | Sale of Japanese tea (retail selling and wholesale), and sale of tea ware and tea utensils, light refreshments served at tea, and chilled sweets (Matcha soft ice cream and other similar sweets) |
| Affiliations | JA Zen-Noh Kyoto Bidding Designated Contractor, Kyoto Prefectural Tea Cooperative, Kyoto Prefectural Tea Industry Conference, Kyoto Prefectural Tea Trade Stabilization Fund Association, Kyoto Prefectural Tea Industry Youth Association, Kyoto Midori-kai, Joyo Chamber of Commerce and Industry, Joyo City Tourist Association |
| 1970 | Haruhide Morita, at the age of 18, joined a Japanese tea wholesale based in Uji. He won the 17th National Tea Quality Judging Skills Competition and was awarded by the Minister of Agriculture, Forestry and Fisheries. |
|---|---|
| 1975 | Morita established a Japanese tea store, MORITAEN (operating while he was working for the wholesale at the same time). |
| 1981 | Morita won the 28th National Tea Quality Judging Skills Competition and was awarded by the Minister of Agriculture, Forestry and Fisheries. * Haruhide Morita (at the age of 29) |
| 1987 | Morita left the Japanese tea wholesale in Uji. |
| 1992 | Morita won the 39th National Tea Quality Judging Skills Competition and was awarded by the Minister of Agriculture, Forestry and Fisheries. * Haruhide Morita (at the age of 40) |
| 1993 | Morita established MORITAEN Co., Ltd. * Haruhide Morita (at the age of 40) |
| 1994 | Morita obtained the highest grade of tea quality judging skills, 9th grade. |
| 2015 | Hideki Morita joined MORITAEN (at the age of 31). |
| 2018 | Hideki Morita obtained the 3rd grade of tea quality judging skills. |
| 2020 | A café, Chaso MORITAEN, was opened in the supervision of Haruhide Morita.(Six cafés throughout Japan) |
